Health Tech / Wearables
Oura
+25% sales of highest-margin rings; 40+ high-value AEO keywords on page one.
Problem & context
Needed to pivot messaging from being perceived purely as a sleep tracker to a comprehensive, 24/7 holistic health wearable for high achievers.
A full-funnel brand architecture and performance marketing realignment targeting corporate executives and elite athletes.
Objectives
Increase Average Order Value (AOV) by pushing premium finishes and boost organic search dominance for holistic health queries.
Challenges
Shifting established consumer perception in a market dominated by legacy smartwatch aesthetics.
Solution
Executed a comprehensive AEO strategy, capturing high-intent searches around HRV optimization. Redesigned ad creatives to reflect absolute luxury, utilizing dark, industrial aesthetics and minimal copy, framing the ring as an essential executive performance tool.
Impact
Drove a 25% lift in sales of highest-margin premium rings and achieved page-one rankings for 40+ high-value AEO keywords.
Marketing stack
Google Ads, AEO, Meta Ads, Segment
Your message was sent successfully.
Something went wrong. Please try again or email us directly.
Average ROAS
0
X
Revenue Generated
$
0
M
+
Industries Dominated
0
+
CASE STUDIES
More success stories
Explore additional mid-market and established brand work — performance, brand architecture, and AI-accelerated workflows.
