Food & Beverage
Ghia
+45% YoY email revenue and stronger LTV without discount-led blasts.
Problem & context
As the non-alcoholic category grew, Ghia needed to fiercely protect its premium positioning to prevent being commoditized alongside mass-market mocktails.
An aesthetic-driven retention marketing campaign designed to solidify Ghia as the ultimate quiet luxury lifestyle choice.
Objectives
Increase repeat purchase rates while maintaining an ultra-premium brand perception across all digital touchpoints.
Challenges
Translating the complex botanical taste and the physical sunset ritual of the product into email and SMS formats without relying on brand-degrading discounts.
Solution
Developed a sophisticated retention matrix. Instead of promotional blasts, we focused on sensory copywriting and editorial storytelling. Visual design relied heavily on negative space and cinematic photography featuring historic Mediterranean architecture.
Impact
Increased email revenue by 45% YoY, driving a massive increase in customer LTV.
Marketing stack
Klaviyo, Attentive, Shopify, Adobe Creative Suite
Your message was sent successfully.
Something went wrong. Please try again or email us directly.
Average ROAS
0
X
Revenue Generated
$
0
M
+
Industries Dominated
0
+
CASE STUDIES
More success stories
Explore additional mid-market and established brand work — performance, brand architecture, and AI-accelerated workflows.
