Alternative Wellness
Dad Grass
+200% organic search; reduced reliance on volatile paid social.
Problem & context
Strict advertising regulations on Meta and Google regarding CBD severely limited standard direct-response acquisition channels.
A pivot to Answer Engine Optimization (AEO) and organic content marketing to bypass ad platform restrictions.
Objectives
Drive high-intent organic traffic and build a robust, compliant email acquisition funnel.
Challenges
Creating educational content that ranked highly without violating FDA guidelines or triggering search engine penalties.
Solution
Developed a library of minimalist, text-heavy educational pages answering specific questions about the legalities and effects of hemp-derived CBD. Designed pages with institutional typography to project authority. Captured traffic through value-driven email pop-ups and automated Klaviyo flows.
Impact
Increased organic search traffic by 200%, entirely mitigating the reliance on volatile paid social ad accounts.
Marketing stack
AEO Strategy, Webflow, Klaviyo, SEO
Your message was sent successfully.
Something went wrong. Please try again or email us directly.
Average ROAS
0
X
Revenue Generated
$
0
M
+
Industries Dominated
0
+
CASE STUDIES
More success stories
Explore additional mid-market and established brand work — performance, brand architecture, and AI-accelerated workflows.
