Personal Care
Corpus Naturals
−28% Meta CAC; +15% AOV via bundles on custom landing pages.
Problem & context
The clean deodorant space was incredibly crowded, and the brand was losing margin on expensive Meta clicks that failed to convert on standard product pages.
Implementation of an ROI-driven revenue system focused on high-converting, advertorial landing pages that communicated the brand's complex fragrance profiles.
Objectives
Decrease Meta CAC and increase the AOV by promoting routine bundles.
Challenges
Selling scent through a screen requires profound visual and copy alignment to justify a premium price point over drugstore alternatives.
Solution
Applied the art of reduction to ad copy. Used Higgsfield to generate hyper-realistic, slow-motion videos of the botanical ingredients. Traffic was routed to editorial-style Lovable landing pages that broke down the scent notes using museum-quality typography and golden-ratio image placements.
Impact
Reduced CAC by 28% and increased AOV by 15% through strategic bundling on the custom landing pages.
Marketing stack
Higgsfield, Lovable, Meta Ads, Triple Whale
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Average ROAS
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Revenue Generated
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Industries Dominated
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